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What Google’s Keyword Tool Changes Means For Search Volume Data
Google’s Keyword Planner Tool (formerly known as the ‘Keyword Tool’) has undergone a major update recently that significantly affects the value it has to SEOs and advertisers alike; it will no longer...
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HTTPS Now Accounts For Over 30 Percent Of Page 1 Results
This week we’ve received confirmation (or as close as we get with Google) that sites on HTTPS have now sneaked over 30% of page 1 results. When put into context, that’s a rather big chunk of search...
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Are Links Still As Important As They Were?
For what feels like an age, SEOs have known that links are crucial for a well-ranking site – from the early days of getting as many links as possible (regardless of quality), through to the present...
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Have We Seen Signs Of A Potential Google Update?
Over the past few days there have been a number of ranking and traffic shifts that have sent the industry into speculation overdrive. While the perceived ‘chatter’ appears to be limited (compared to...
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Twitter Signs Deal With Sky To Show Live Premier League Highlights
In a revolutionary move following the recent Premier League broadcasting deal, Twitter has announced an agreement to show near-instant highlights of live Premier League games on the social network via...
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Facebook Bolsters Video Reporting With New Metrics
It’s been no secret over the last few years that video is truly Facebook’s golden child. It’s no surprise to see Facebook unveiling a host of new reporting metrics to offer even greater insight....
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Google Continues its AMP Push – We Look Into the SEO Benefits
Following Google’s announcement at the start of the month that it would be rolling out Accelerated Mobile Pages (AMP) for all mobile search results, it has continued to place a lot of emphasis on...
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How a real-time, data-led campaign won the Presidency in France
The battle for the Presidency of France came to a swift end last night when Macron took an overwhelming 66% of the votes cast. The young president stated himself that “everyone said it was impossible”...
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Google Analytics: How To Check Your Performance Blind Spot
Did you know that around 100 million websites (and counting) now use Google Analytics? If yours is one of them, there’s a chance you pay the tool a visit every working day. It might surprise you then,...
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From SEO to AO: 5 ways to improve your Amazon ranking right NOW
Improved ROI, increased market access, a more streamlined user experience – search engine optimisation is the gooey caramel centre of any great brand strategy. Yet as SEO masters continue to navigate...
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